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Harley-Davidson Inc (HOG)
Harley-Davidson Inc stock price, this page displays NYSE HOG stock exchange data. View the HOG premarket stock price ahead of the market session or assess the after hours quote. Monitor the latest movements within the Harley-Davidson Inc real time stock price chart below.
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
You can find more details by visiting the additional pages to view historical data, charts, latest news, analysis or visit the forum to view opinions on the HOG quote. (ISIN: US4128221086)
19.68
-0.90(-4.37%)
Real-time Data·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
19.67
21.34
52 wk Range
19.33
31.25
HOG is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
19.6721.34
52 wk Range
19.3331.25
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(3.50%)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(3.50%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
HOG Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Price Target
24.80
Upside
+26.02%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Holds more cash than debt on its balance sheet
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell
Harley-Davidson Company Profile
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Harley-Davidson Inc SWOT Analysis
Brand Resilience | Explore Harley-Davidson's iconic status and market dominance, despite facing retail challenges and shifting consumer preferences in the motorcycle industry |
Financial Headwinds | Delve into Harley-Davidson's financial projections, including downward EPS revisions and potential guidance adjustments amidst moderating demand |
Dealer Dilemma | Uncover the impact of inventory surplus and declining dealer sentiment on Harley-Davidson's market position and long-term brand value |
Global Growth Horizon | Learn about Harley-Davidson's international expansion opportunities and strategies to offset domestic market pressures and drive future growth |
Harley-Davidson Inc Earnings Call Summary for Q4/2025
- Harley-Davidson reported Q4 2025 EPS of -$2.44, missing forecasts by 130.19%, while revenue slightly beat expectations at $496M despite falling 28% YoY.
- Full-year 2025 consolidated revenue declined 14% to $4.5B with operating income decreasing to $387M from $417M in 2024; stock fell 4.17% in pre-market trading.
- CEO Artie Starrs announced 'hard necessary steps to stabilize the business' with a restructuring plan targeting $150M in annual run-rate savings by 2027.
- For 2026, management provided wholesale units guidance of 130,000-135,000 with flat global retail sales, describing it as 'a transition year as we reset the business.'
- The company confirmed continued investment in its LiveWire electric motorcycle brand and plans to expand its affordable motorcycle lineup despite current challenges.
Last Updated: 10-02-2026, 08:54 pm
Read Full TranscriptCompare HOG to Peers and Sector
Metrics to compare | HOG | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipHOGPeersSector | |
|---|---|---|---|---|
P/E Ratio | 7.0x | 23.4x | 11.3x | |
PEG Ratio | −0.37 | 0.49 | 0.02 | |
Price/Book | 0.8x | 3.2x | 1.4x | |
Price / LTM Sales | 0.5x | 2.0x | 1.0x | |
Upside (Analyst Target) | 20.0% | 6.3% | 20.6% | |
Fair Value Upside | Unlock | 13.7% | 9.4% | Unlock |
Analyst Ratings
6 Buy
8 Hold
1 Sell
Ratings:
15 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 24.80
(+26.02% Upside)
Earnings
Latest Release
Feb 10, 2026
EPS / Forecast
-2.44 / -1.06
Revenue / Forecast
496.00M / 486.61M
FAQ
What Is the Harley-Davidson (HOG) Stock Price Today?
The Harley-Davidson stock price today is 19.68.
What Stock Exchange Does Harley-Davidson Trade On?
Harley-Davidson is listed and trades on the New York Stock Exchange.
What Is the Stock Symbol for Harley-Davidson?
The stock symbol for Harley-Davidson is "HOG."
Does Harley-Davidson Pay Dividends? What’s The Current Dividend Yield?
The Harley-Davidson dividend yield is 3.5%.
What Is the Harley-Davidson Market Cap?
As of today, Harley-Davidson market cap is 2.34B.
What Is Harley-Davidson's Earnings Per Share (TTM)?
The Harley-Davidson EPS (TTM) is 2.82.
When Is the Next Harley-Davidson Earnings Date?
Harley-Davidson will release its next earnings report on 23-04-2026.
From a Technical Analysis Perspective, Is HOG a Buy or Sell?
Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Many Times Has Harley-Davidson Stock Split?
Harley-Davidson has split 5 times.
How Many Employees Does Harley-Davidson Have?
Harley-Davidson has 5900 employees.
What is the current trading status of Harley-Davidson (HOG)?
As of 12 Feb 2026, Harley-Davidson (HOG) is trading at a price of 19.68, with a previous close of 20.58. The stock has fluctuated within a day range of 19.67 to 21.34, while its 52-week range spans from 19.33 to 31.25.
What Is Harley-Davidson (HOG) Price Target According to Analysts?
The average 12-month price target for Harley-Davidson is USD24.80, with a high estimate of USD32 and a low estimate of USD18. 6 analysts recommend buying the stock, while 1 suggest selling, leading to an overall rating of Buy. The stock has an +26.02% Upside potential.
What Is the HOG Premarket Price?
HOG's last pre-market stock price is 20.67. The pre-market share volume is 20,560.00, and the stock has decreased by 0.09, or 0.44%.
What Is the HOG After Hours Price?
HOG's last after hours stock price is 20.69, the stock has decreased by 0.11, or 0.53%.
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