Comscore Inc (SCOR)

Currency in USD
3.120
-0.190(-5.74%)
Closed·
3.1200.000(0.00%)
·
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Fair Value
Day's Range
3.1103.370
52 wk Range
3.0509.340
Key Statistics
Prev. Close
3.31
Open
3.37
Day's Range
3.11-3.37
52 wk Range
3.05-9.34
Volume
55.78K
Average Volume (3m)
44.52K
1-Year Change
-56.8465%
Book Value / Share
1.60
Fair Value
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Fair Value Upside
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SCOR Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
5.000
Upside
+60.26%
Members' Sentiments
Bearish
Bullish
ProTips
Valuation implies a strong free cash flow yield

Comscore Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

0 Buy
1 Hold
0 Sell
Ratings:
1 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 5.000
(+60.26% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Craig-Hallum
Hold5.00+60.26%10.00Maintain13-08-2026
Craig-Hallum
Buy10.00+220.51%-Maintain18-03-2026

Comscore Inc Earnings Call Summary for Q3/2026

  • comScore Q3 revenue of $76.2M beat estimates by 1%, but EPS of -$4.26 missed forecast of $0.20 by $4.46 due to $57.3M goodwill impairment charge.
  • Revenue fell 14.3% YoY; adjusted EBITDA dropped 47.3% to $5.8M with margin compressing to 7.6% from 12.4% amid ongoing business restructuring.
  • Company maintained FY 2026 guidance of $315M-$325M revenue with low-to-mid single-digit EBITDA margins; expects Q4 boost from holiday advertising.
  • CEO McLaughlin emphasized ROI Strategy aims to achieve cash flow positive operations by end of 2027, focusing on AI segments and creator measurement.
  • Cash declined to $19.5M raising liquidity concerns; stock trades at $3.39, down 63.7% from 52-week high as legacy businesses face double-digit declines.
Last Updated: 04-11-2026, 04:04 am
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Earnings

Latest Release
03-11-2026
EPS / Forecast
-4.26 / 0.20
Revenue / Forecast
76.2M / 75.46M
EPS Revisions
Last 90 days

SCOR Income Statement

Compare SCOR to Peers and Sector

Metrics to compare
SCOR
Peers
Sector
Relationship
P/E Ratio
−1.3x2.2x4.9x
PEG Ratio
−0.030.030.01
Price/Book
2.0x4.2x1.8x
Price / LTM Sales
0.1x2.5x1.2x
Upside (Analyst Target)
60.3%20.0%31.3%
Fair Value Upside
Unlock−0.2%19.4%Unlock

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

Employees
1158

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
720.51K4.75%2.38M
Other Institutional Investors
13.36M87.98%44.22M
Public Companies & Retail Investors
1.10M7.28%3.66M
Total
15.18M100.00%50.26M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Charter Communications, Inc.43.35%65,82,00821,786
Cerberus Capital Management, L.P.22.40%34,01,47911,259

FAQ

What Is the Comscore (SCOR) Share Price Today?

The Comscore share price today is 3.120.

What is the current Comscore (SCOR) share price and day range?

As of 10-11-2026, the Comscore share price is 3.120, with a previous close of 3.310. The share price has ranged from 3.110 to 3.370 today, while the 52-week range spans from 3.050 to 9.340.

What Is the Comscore Market Cap?

As of today, Comscore market cap is 50.470M.

What Is the Comscore (SCOR) Share Price Target?

The average 12-month share price target for Comscore is 5.000, with a high estimate of 5 and a low estimate of 5. 0 analysts recommend buying, while 0 suggest selling, with an overall rating of Neutral and +60.26% Upside potential.

What Is Comscore's Earnings Per Share (TTM)?

The Comscore EPS (TTM) is -2.88.

When Is the Next Comscore Earnings Date?

Comscore will release its next earnings report on 10-03-2027.

From a Technical Analysis Perspective, Is SCOR a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

What Stock Exchange Does Comscore Trade On?

Comscore is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Comscore?

The stock symbol for Comscore is "SCOR."

How Many Times Has Comscore Stock Split?

Comscore has split 1 times.

How Many Employees Does Comscore Have?

Comscore has 1158 employees.

What Is the SCOR Premarket Price?

SCOR's last pre-market stock price is 3.400. The pre-market share volume is 1,120.000, and the stock has changed by 0.090, or 2.720%.
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