Comscore Inc (SCOR)

Currency in USD
5.290
-0.180(-3.29%)
Real-time Data·
Trading near 52-week Low
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Fair Value
Day's Range
5.2005.500
52 wk Range
5.20010.178
Key Statistics
Prev. Close
5.47
Open
5.44
Day's Range
5.2-5.5
52 wk Range
5.2-10.178
Volume
26.9K
Average Volume (3m)
30.71K
1-Year Change
-17.7294%
Book Value / Share
5.93
Fair Value
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Fair Value Upside
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SCOR Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
5.000
Downside
-5.48%
Members' Sentiments
Bearish
Bullish
ProTips
Stock has taken a big hit over the last week

Comscore Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

0 Buy
1 Hold
0 Sell
Ratings:
1 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 5.000
(-5.48% Downside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Craig-Hallum
Hold5.00-5.48%10.00Maintain13-08-2026
Craig-Hallum
Buy10.00+89.04%-Maintain18-03-2026
Craig-Hallum
Hold12.00+126.84%8.00Maintain30-09-2025

Comscore Inc Earnings Call Summary for Q2/2026

  • Comscore posted Q2 2026 loss of $0.97/share on revenue of $79.25M, missing estimates of $0.72/share profit and $89.84M revenue; shares fell 16.43%.
  • Revenue declined 11.3% YoY to $79.2M while adjusted EBITDA plunged 85% to $1.3M from $8.9M, with margins compressing to 1.7% from 10%.
  • Company announced ROI strategy targeting $20M-$25M in annual cost savings; eliminated $40M in long-term debt through Movies business divestiture.
  • Full-year 2026 guidance projects revenue of $315M-$325M, down 11%-13% YoY, with adjusted EBITDA margins in low-to-mid single digits.
  • Management cited structural challenges as fixed data costs support declining linear TV business; no near-term growth expected until 2027 restructuring completes.
Last Updated: 13-08-2026, 03:26 am
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Earnings

Latest Release
12-08-2026
EPS / Forecast
-0.97 / 0.72
Revenue / Forecast
79.25M / 89.84M
EPS Revisions
Last 90 days

SCOR Income Statement

Compare SCOR to Peers and Sector

Metrics to compare
SCOR
Peers
Sector
Relationship
P/E Ratio
3.4x−5.9x6.5x
PEG Ratio
0.030.020.01
Price/Book
0.9x3.2x1.8x
Price / LTM Sales
0.2x2.6x1.3x
Upside (Analyst Target)
−8.6%16.9%29.3%
Fair Value Upside
Unlock7.1%16.8%Unlock

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

Employees
1158

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
2.39M15.83%13.07M
Other Institutional Investors
11.32M74.97%61.90M
Public Companies & Retail Investors
1.39M9.19%7.59M
Total
15.09M100.00%82.56M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Cerberus Capital Management, L.P.22.54%34,01,47918,606
Charter Communications, Inc.22.24%33,56,61418,361

FAQ

What Is the Comscore (SCOR) Share Price Today?

The Comscore share price today is 5.290.

What is the current Comscore (SCOR) share price and day range?

As of 20-08-2026, the Comscore share price is 5.290, with a previous close of 5.470. The share price has ranged from 5.200 to 5.500 today, while the 52-week range spans from 5.200 to 10.178.

What Is the Comscore Market Cap?

As of today, Comscore market cap is 80.330M.

What Is the Comscore (SCOR) Share Price Target?

The average 12-month share price target for Comscore is 5.000, with a high estimate of 5 and a low estimate of 5. 0 analysts recommend buying, while 0 suggest selling, with an overall rating of Neutral and -5.48% Downside potential.

What Is Comscore's Earnings Per Share (TTM)?

The Comscore EPS (TTM) is 2.310.

When Is the Next Comscore Earnings Date?

Comscore will release its next earnings report on 09-11-2026.

From a Technical Analysis Perspective, Is SCOR a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

What Stock Exchange Does Comscore Trade On?

Comscore is listed and trades on the Nasdaq Stock Exchange.

What Is the Stock Symbol for Comscore?

The stock symbol for Comscore is "SCOR."

How Many Times Has Comscore Stock Split?

Comscore has split 1 times.

How Many Employees Does Comscore Have?

Comscore has 1158 employees.

What Is the SCOR After Hours Price?

SCOR's last after hours stock price is 5.310, the stock has changed by -0.160, or -2.930%.
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