WH Smith PLC (SMWH)

Currency in GBP
627.0
+6.5(+1.05%)
Closed·
SMWH is included in our AI-picked strategies. See how they work
Fair Value
Day's Range
614.5634.0
52 wk Range
9.01,313.0
Key Statistics
Bid/Ask
624.50 / 650.00
Prev. Close
620.5
Open
634
Day's Range
614.5-634
52 wk Range
9-1,313
Volume
404.47K
Average Volume (3m)
545.96K
1-Year Change
-47.15%
Fair Value
unlockUnlock
Fair Value Upside
unlockUnlock
SMWH Scorecardpro icon
Company’s Health
Unlock
Fair Value
Unlock Price
Fair Price
Upside
Price Target
767.5
Upside
+22.41%
Members' Sentiments
Bearish
Bullish
ProTips
Has raised its dividend for 3 consecutive years

WH Smith PLC News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Buy
Moving Averages
Neutral

WH Smith Company Profile

WH Smith PLC operates as a travel retailer in the United Kingdom, North America, Australia, Ireland, Spain, and internationally. It offers news, books, and convenience for travelling customers. It operates stores in airports, hospitals, railway stations, and motorway service areas. The company is also involved in International Travel Retail, UK Travel Retail, and North America. The company was formerly known as New WH Smith PLC. WH Smith PLC was founded in 1792 and is based in Swindon, the United Kingdom.

Employees
14451

WH Smith PLC Earnings Call Summary for H2/2025

  • WH Smith reported 5% revenue growth to £1.6B but a 6% decline in headline trading profit to £159M, triggering a 5.4% stock price drop amid investor concerns over margins and debt.
  • The company completed its transition to a pure-play travel retailer, with health and beauty category achieving 20% growth despite profitability challenges in North America.
  • Management forecasts mid-single-digit revenue growth with regional targets: 3-5% in UK, 6-8% in North America, and 4-6% in Rest of World markets.
  • North American margins are projected to improve from 4% to 7-8%, with executives emphasizing a disciplined approach to store openings and capital allocation.
  • Interim CEO Andrew Harrison stated 'Our strategy is clear, our foundations are strong,' as the company addresses challenges including margin pressures and high debt levels (£390M).
Last Updated: 19-12-2025, 03:38 pm
Read Full Transcript

Compare SMWH to Peers and Sector

Metrics to compare
SMWH
Peers
Sector
Relationship
P/E Ratio
−25.0x10.5x11.1x
PEG Ratio
0.080.080.02
Price/Book
4.9x2.9x1.4x
Price / LTM Sales
0.5x0.4x1.0x
Upside (Analyst Target)
16.0%25.1%23.4%
Fair Value Upside
Unlock29.3%9.5%Unlock

Analyst Ratings

4 Buy
6 Hold
0 Sell
Ratings:
10 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 767.5
(+22.41% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Deutsche Bank
Hold6.00-4.31%6.50Maintain06-01-2026
UBS
Hold6.60+5.26%7.00Maintain23-12-2025
Barclays
Hold6.75+7.66%-Maintain22-12-2025
JPMorgan
Buy8.00+27.59%7.50Maintain01-12-2025
JPMorgan
Buy7.50+19.62%9.00Maintain24-11-2025

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS -1.13%
Dividend Yield
2.79%
Industry Median 3.07%
Annualised payout
17.30
Paid unevenly
5-Years Growth
-
Growth Streak

Earnings

Latest Release
Dec 19, 2025
EPS / Forecast
-- / 0.6024
Revenue / Forecast
-- / 826.08M
EPS Revisions
Last 90 days

SMWH Income Statement

FAQ

What Is the WH Smith (SMWH) Stock Price Today?

The WH Smith stock price today is 627.0.

What Stock Exchange Does WH Smith Trade On?

WH Smith is listed and trades on the London Stock Exchange stock exchange.

What Is the Stock Symbol for WH Smith?

The stock symbol for WH Smith is "SMWH."

Does WH Smith Pay Dividends? What’s The Current Dividend Yield?

The WH Smith dividend yield is 2.79%.

What Is the WH Smith Market Cap?

As of today, WH Smith market cap is 790.57M.

What Is WH Smith's Earnings Per Share (TTM)?

The WH Smith EPS (TTM) is -1.13.

When Is the Next WH Smith Earnings Date?

WH Smith will release its next earnings report on 28 Apr 2026.

From a Technical Analysis Perspective, Is SMWH a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has WH Smith Stock Split?

WH Smith has split 2 times.

How Many Employees Does WH Smith Have?

WH Smith has 14451 employees.

What is the current trading status of WH Smith (SMWH)?

As of 06 Jan 2026, WH Smith (SMWH) is trading at a price of 627.0, with a previous close of 620.5. The stock has fluctuated within a day range of 614.5 to 634.0, while its 52-week range spans from 9.0 to 1,313.0.

What Is WH Smith (SMWH) Price Target According to Analysts?

The average 12-month price target for WH Smith is GBP767.5, with a high estimate of GBP1350 and a low estimate of GBP600. 4 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +22.41% Upside potential.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2026 - Fusion Media Limited. All Rights Reserved.