Pierce Group AB (PIERCE)

Currency in SEK
9.16
-1.10(-10.72%)
Closed·
Unusual trading volume
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Fair Value
Day's Range
8.809.51
52 wk Range
8.0015.00
Key Statistics
Prev. Close
10.26
Open
9.5
Day's Range
8.8-9.51
52 wk Range
8-15
Volume
2.1M
Average Volume (3m)
200.69K
1-Year Change
-30.6061%
Book Value / Share
8.8
Fair Value
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Fair Value Upside
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PIERCE Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
15.00
Upside
+63.76%
Members' Sentiments
Bearish
Bullish
ProTips
Stock has taken a big hit over the last week

Pierce Group AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

2 Buy
0 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 15.00
(+63.76% Upside)

Pierce Group AB Earnings Call Summary for Q2/2026

  • Q2 adjusted EBIT rose 6.3% to SEK 34M with margin improving to 6.4%; sales hit record SEK 537M despite warehouse system disruptions.
  • Stock plunged 9.94% to $9.24 as warehouse management system issues caused backlog and stock-outs, with full stabilization expected by Q3-end.
  • E-commerce platform rollout extended to Q1 2027; company expects SEK 20-30M annual EBIT improvement post-transition with 5-8% margin target.
  • Management shifting from transformation to expansion phase, targeting new markets and categories while private label recovery delayed until Q1-Q2 2027.
  • Strong balance sheet with SEK 390M cash, 1.9 current ratio, and 0.15 debt-to-equity; 17% free cash flow yield supports transition period.
Last Updated: 21-08-2026, 01:22 pm
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Earnings

Latest Release
21-08-2026
EPS / Forecast
0.38 / 0.44
Revenue / Forecast
546.5M / 562M
EPS Revisions
Last 90 days

PIERCE Income Statement

Compare PIERCE to Peers and Sector

Metrics to compare
PIERCE
Peers
Sector
Relationship
P/E Ratio
18.2x11.9x10.3x
PEG Ratio
0.05−0.090.02
Price/Book
1.0x2.1x1.4x
Price / LTM Sales
0.4x0.4x0.9x
Upside (Analyst Target)
63.8%49.1%27.2%
Fair Value Upside
Unlock27.5%12.4%Unlock

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

Employees
280
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
2.96M3.73%27.14M
Other Institutional Investors
45.51M57.33%416.86M
Public Companies & Retail Investors
30.90M38.93%283.07M
Total
79.37M100.00%727.07M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Verdane21.07%1,67,26,4981,53,215
SIBA Invest AB11.10%88,10,52580,704

FAQ

What Is the Pierce Group AB (PIERCE) Share Price Today?

The Pierce Group AB share price today is 9.16.

What is the current Pierce Group AB (PIERCE) share price and day range?

As of 23-08-2026, the Pierce Group AB share price is 9.16, with a previous close of 10.26. The share price has ranged from 8.80 to 9.51 today, while the 52-week range spans from 8.00 to 15.00.

What Is the Pierce Group AB Market Cap?

As of today, Pierce Group AB market cap is 728.89M.

What Is the Pierce Group AB (PIERCE) Share Price Target?

The average 12-month share price target for Pierce Group AB is 15.00, with a high estimate of 16 and a low estimate of 14. 2 analysts recommend buying, while 0 suggest selling, with an overall rating of Strong Buy and +63.76% Upside potential.

What Is Pierce Group AB's Earnings Per Share (TTM)?

The Pierce Group AB EPS (TTM) is 0.49.

When Is the Next Pierce Group AB Earnings Date?

Pierce Group AB will release its next earnings report on 13-11-2026.

From a Technical Analysis Perspective, Is PIERCE a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

What Stock Exchange Does Pierce Group AB Trade On?

Pierce Group AB is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Pierce Group AB?

The stock symbol for Pierce Group AB is "PIERCE."

How Many Times Has Pierce Group AB Stock Split?

Pierce Group AB has split 0 times.

How Many Employees Does Pierce Group AB Have?

Pierce Group AB has 280 employees.
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