Haypp Group AB (HAYPP)

Currency in SEK
145.60
+1.60(+1.11%)
Real-time Data·
HAYPP is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
143.00148.00
52 wk Range
105.40173.80
Key Statistics
Prev. Close
144
Open
148
Day's Range
143-148
52 wk Range
105.4-173.8
Volume
816
Average Volume (3m)
23.72K
1-Year Change
-10.3448%
Book Value / Share
22.49
Fair Value
unlockUnlock
Fair Value Upside
unlockUnlock
HAYPP Scorecardpro icon
Company’s Health
Unlock
Fair Value
Unlock Price
Fair Price
Upside
Price Target
181.33
Upside
+24.54%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a high earnings multiple

Haypp Group AB News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Sell
Moving Averages
Strong Buy

Analyst Ratings

2 Buy
1 Hold
0 Sell
Ratings:
3 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 181.33
(+24.54% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Barclays
Buy210.00+44.23%170.00Maintain26-08-2026
Deutsche Bank
Buy130.00-10.71%-Maintain23-06-2026
Barclays
Buy170.00+16.76%190.00Maintain10-06-2026

Haypp Group AB Earnings Call Summary for Q2/2026

  • Haypp Group posted record Q2 2026 results with net sales up 27.7% to 1,198M SEK and gross margin hitting 19.5%, the highest since IPO.
  • Adjusted EBIT margin fell to 2.4% from 4.2% as company increased marketing and infrastructure spending to support U.S. and U.K. expansion.
  • Nicotine pouch volume surged 45% YoY; growth segment (U.S./U.K.) sales jumped 57% and now represents larger share of total business.
  • Company maintains 2028 targets: 18-25% annual revenue growth, 5.5% EBIT margin, and expects margin expansion to resume in 2027-2028.
  • Management cited FDA enforcement discretion in May 2026 as catalyst for faster U.S. product launches; expanding in Saudi Arabia nicotine pouch market.
Last Updated: 12-08-2026, 10:22 pm
Read Full Transcript

Earnings

Latest Release
12-08-2026
EPS / Forecast
0.06 / 0.43
Revenue / Forecast
1.18B / 1.11B
EPS Revisions
Last 90 days

HAYPP Income Statement

Compare HAYPP to Peers and Sector

Metrics to compare
HAYPP
Peers
Sector
Relationship
P/E Ratio
590.1x17.2x9.7x
PEG Ratio
−6.520.110.02
Price/Book
6.7x2.3x1.4x
Price / LTM Sales
1.1x2.5x0.9x
Upside (Analyst Target)
27.3%53.9%33.5%
Fair Value Upside
Unlock12.6%12.5%Unlock

Haypp Group AB (publ), an e-commerce company, engages in the sale of nicotine pouches and snus products in Sweden, Norway, Europe, and the United States. The company operates through three segments: Core, Growth, and Emerging. It engages in the sale of oral nicotine products; and marketing space and research services for its products. The company also offers products through various e-commerce platforms, including haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.se, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB (publ) in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.

Employees
291
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
3.63M11.24%523.32M
Other Institutional Investors
14.25M44.08%2.05B
Public Companies & Retail Investors
14.44M44.67%2.08B
Total
32.33M100.00%4.65B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Gr8 Ventures Ab12.13%39,20,6015,64,567
Eastcoast Capital AB11.22%36,27,4235,22,349

FAQ

What Is the Haypp Group (HAYPP) Share Price Today?

The Haypp Group share price today is 145.60.

What is the current Haypp Group (HAYPP) share price and day range?

As of 06-10-2026, the Haypp Group share price is 145.60, with a previous close of 144.00. The share price has ranged from 143.00 to 148.00 today, while the 52-week range spans from 105.40 to 173.80.

What Is the Haypp Group Market Cap?

As of today, Haypp Group market cap is 4.65B.

What Is the Haypp Group (HAYPP) Share Price Target?

The average 12-month share price target for Haypp Group is 181.33, with a high estimate of 210 and a low estimate of 138. 2 analysts recommend buying, while 0 suggest selling, with an overall rating of Buy and +24.54% Upside potential.

What Is Haypp Group's Earnings Per Share (TTM)?

The Haypp Group EPS (TTM) is 0.25.

When Is the Next Haypp Group Earnings Date?

Haypp Group will release its next earnings report on 06-11-2026.

From a Technical Analysis Perspective, Is HAYPP a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

What Stock Exchange Does Haypp Group Trade On?

Haypp Group is listed and trades on the Stockholm Stock Exchange.

What Is the Stock Symbol for Haypp Group?

The stock symbol for Haypp Group is "HAYPP."

How Many Times Has Haypp Group Stock Split?

Haypp Group has split 0 times.

How Many Employees Does Haypp Group Have?

Haypp Group has 291 employees.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2026 - Fusion Media Limited. All Rights Reserved.