Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
AI-Driven Innovation | Explore Asana's AI Studio and its potential to revolutionize work management, positioning the company at the forefront of AI integration in productivity solutions |
Financial Crossroads | Delve into Asana's mixed financial performance, with revenue growth slowing but margins improving, as the company navigates towards profitability |
Market Dynamics | Learn how Asana targets a $10 billion core market within a potentially $79 billion industry by 2027, focusing on enterprise customers and multi-year deals |
Analyst Perspectives | Analyst price targets range from $10 to $27, reflecting diverse views on Asana's growth potential and competitive positioning in a challenging market |
Metrics to compare | ASAN | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipASANPeersSector | |
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P/E Ratio | −13.8x | −26.1x | 11.6x | |
PEG Ratio | −3.12 | −0.97 | 0.01 | |
Price/Book | 15.6x | 3.4x | 2.4x | |
Price / LTM Sales | 4.9x | 4.6x | 2.1x | |
Upside (Analyst Target) | −2.7% | 35.9% | 27.8% | |
Fair Value Upside | Unlock | 17.5% | 6.9% | Unlock |