The Real Reason why Jio Managed to Add More Subscribers than Airtel in August

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The Real Reason why Jio Managed to Add More Subscribers than Airtel in August
Credit: © Reuters.

By Malvika Gurung -- Amid the ongoing battle to add the most number of new subscribers, telecom giant Reliance (NS: RELI ) Jio has added 6.49 lakh wireless subscribers, to its user base, compared to a lot smaller number of 1.38 lakh users added by Bharti Airtel (NS: BRTI ) to its lot in August, reports recent data released by Telecom Regulatory Authority of India (TRAI) on Wednesday.

While the two private telcos added new customers to their base, telecom operator Vodafone Idea (NS: VODA ) lost a total of 8.33 lakh subscribers in August, lesser than the figure recorded in July.

With these additions in August, Jio’s gross wireless user base rose to 44.38 crores, while Airtel’s customer base stands at 35.41 crores. Vi’s total mobile subscribers fell to 27.10 crores.

Furthermore, despite hiking their base prepaid tariffs in the late-July period, Reliance Jio managed to add 8.8 lakh users in rural India, while the numbers for Airtel and Vi declined by 6.6 lakh and 5.4 lakh, respectively.

According to analysts, the number of subscribers in the rural market showed vigorous changes since the base tariff hike by Vi and Airtel for their prepaid plans. They hiked these prices by about 61%, states a source.

TRAI’s data state that the rural mobile user base for Jio soared to 19.08 crore in August, while the numbers fell to 13.79 crores and 17.07 crore for Vi and Airtel, respectively.

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