Investing.com -- Fox Corporation (NASDAQ:FOXA) (NASDAQ:FOX) announced today that Super Bowl LIX, which was broadcasted on FOX and Tubi, generated over $800 million in gross revenue from advertising sales across all platforms. This is a record for the Super Bowl, with all advertising slots sold out.
Lachlan Murdoch, Executive Chair and CEO of Fox Corporation, congratulated the teams at FOX Sports and Tubi for a "record-breaking and historic Super Bowl LIX." He described it as the "most-watched, most-streamed, and most successful Super Bowl ever."
The game, hosted in New Orleans, saw the Philadelphia Eagles triumph over the Kansas City Chiefs with a score of 40-22. It set a new viewership record, drawing an average audience of 127.7 million viewers across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+). This represents a 3% increase from last year’s viewership of 123.7 million.
The viewership peaked at 137.7 million during the second quarter of the game, between 8:00 PM – 8:15 PM ET, according to Nielsen Media Research.
The pregame coverage of Super Bowl LIX on FOX also set a new record, averaging 23.4 million viewers from 1:00 PM ET to kick-off. The pre-kick portion of the broadcast drew an average of 82.5 million viewers, marking a 9% increase from last year’s 75.8 million viewers.
The Apple (NASDAQ:AAPL) Music Super Bowl Halftime Show, featuring Kendrick Lamar, also set a new record. It drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET, a 3% increase from last year’s 129.3 million viewers. This makes it the most-watched Super Bowl halftime performance in history.
Tubi’s simulcast of FOX’s Super Bowl LIX broadcast broke the Super Bowl streaming record, reaching 15.5 million peak concurrent streaming viewers and an average minute audience of 13.6 million. This is a significant increase from previous Super Bowls. Additionally, Tubi saw 24 million unique viewers access the platform across game day programming starting with FOX’s Super Bowl LIX pregame show.
Tubi utilized FOX’s state-of-the-art livestreaming operation in Tempe, Arizona for Super Bowl LIX, delivering a high-quality, 4K live stream with best-in-class latency.
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