Facebook-parent Meta Platforms Inc (NASDAQ:META) closed higher for the 20th straight session Friday, its longest win streak ever.
The stock is up over 21% during the nearly 4-week stretch. It is now up 24.4% since the start of 2025 and up 55% over the last year. On Friday, the stock added 1.1%.
Meta is making significant investments in AI, and investors are confident the company can translate that spending into strong financial returns. In mid-January, founder Mark Zuckerberg announced plans to invest up to $65 billion this year, dubbing 2025 “a defining year for AI.”
A company memo released today revealed that Meta is making a major push into AI-powered humanoid robots. The initiative will be led by a newly formed team within the Reality Labs hardware division.
The company’s fourth-quarter earnings report, released on January 29th, highlighted its solid performance and AI strategy. Meta reported a 21% increase in revenue, reaching $48.39 billion, and a 50% jump in earnings per share (EPS) to $8.02.
Wall Street analysts have been out praising the company since the report.
Tigress Financial Partners analyst Ivan Feinseth raised the price target on Meta to $935 while maintaining a Strong Buy rating. The analyst cited the company’s “tremendous AI-driven opportunities focus on personalized AI-driven functionality across its platform of apps that drive increasing user engagement, better content, and a more effective advertising experience.”
Elsewhere, UBS analyst Stephen Ju raised the price target on Meta to $786 while maintaining a Buy rating. The analyst said following they believe that “the OpEx and 1Q25 revenue guidance have now set up META shares to exceed estimates on the top and bottom line throughout 2025.”