Salesforce CEO Marc Benioff sells shares worth nearly $4.5 million

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Salesforce CEO Marc Benioff sells shares worth nearly $4.5 million
Credit: © Reuters.

Salesforce, Inc. (NYSE: CRM ) CEO and Chair Marc Benioff has sold a portion of his company shares, transactions totaling nearly $4.5 million. The series of sales, which took place on April 4th, involved multiple transactions with share prices ranging from $294.47 to $310.95.

The sales were conducted under a prearranged trading plan, known as a Rule 10b5-1 plan, which allows company insiders to set up a predetermined schedule for selling stocks at a time when they are not in possession of material non-public information. This plan was adopted by Benioff on December 29, 2023, as indicated by the transaction documentation.

The executed sales involved varying quantities of shares, cumulatively resulting in the CEO parting with a significant number of shares. Despite these sales, Benioff remains a major shareholder in Salesforce, holding millions of shares, both directly and indirectly through the Marc R. Benioff Revocable Trust and the Marc Benioff Fund LLC, as noted in the footnotes of the SEC filing.

Salesforce investors often monitor the buying and selling activities of company insiders like CEOs for insights into their perspective on the company's value and future performance. However, transactions under Rule 10b5-1 plans are typically viewed as less indicative of insider sentiment, since they are planned in advance to avoid any accusations of trading on insider information.

The detailed sale prices and the number of shares sold at each price point are available upon request, as Benioff has committed to providing full information to the issuer, security holders, or the SEC staff if asked.

Salesforce, headquartered in San Francisco, California, is a leading provider of customer relationship management software and cloud-based enterprise applications.

Investors and the market at large will continue to observe how these transactions may impact the company's stock performance and Benioff's future investment decisions.

InvestingPro Insights

In light of Salesforce CEO Marc Benioff's recent stock sales, investors may find the following insights from InvestingPro particularly relevant:

Salesforce's market capitalization currently stands at a robust $293.07 billion, reflecting the company's significant presence in the software industry. Despite the CEO's sale of shares, the company's financial strength can be seen in its P/E ratio, which, while high at 70.91, suggests investor confidence in its earnings potential. This confidence is further supported by the company's strong revenue growth over the last twelve months, with an 11.18% increase, indicating a solid performance in its operational activities.

InvestingPro Tips highlight Salesforce's perfect Piotroski Score of 9, which may reassure investors about the company's financial stability. Moreover, the company's stock is noted for its low price volatility, which could be a comforting factor for investors looking for stable investments. For those interested in further analysis and additional insights, there are 15 more InvestingPro Tips available, including the company's high return over the last decade and its status as a prominent player in the Software industry. These tips can be explored in detail at InvestingPro.

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This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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