Paramount held talks with Comcast about potential streaming partnership - WSJ

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Paramount held talks with Comcast about potential streaming partnership - WSJ
Credit: © Reuters.

According to a report by The Wall Street Journal, Paramount Global (PARA) held discussions with Comcast (NASDAQ: CMCSA ) recently regarding joining forces in streaming through a partnership or joint venture.

The talks are among many potential strategic options the company is assessing, said the report, citing people familiar with the situation.

Paramount has its own streaming service, Paramount+, while Comcast has its own service named Peacock.

Putting both streaming apps under one umbrella could produce significant cost savings for the companies and create a better offering for consumers.

The companies could pursue a commercial partnership or joint venture, states The WSJ. Paramount and its parent company, National Amusements, have been exploring potential strategic options in recent months amidst various headwinds.

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