Nike beats expectations as sales rise 14% from last year

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Nike beats expectations as sales rise 14% from last year
Credit: © Reuters.

By Liz Moyer -- Nike Inc (NYSE: NKE ) beat expectations for revenue and profit in the third quarter on double-digit gains in sales.

The footwear and apparel maker reported profit of 79 cents a share and revenue of $12.4 billion. Analysts expected third-quarter earnings of 56 cents a share and revenue of $11.48B. Revenue was up 14% from the same period a year earlier.

Shares rose more than 3% after-hours and are up 7% so far this year. After rising, the shares turned lower in after-hours trading, down 1.3%.

The company said its NIKE Direct sales rose 17% to $5.3B, and its NIKE Brand Digital sales rose 20%.

CEO John Donahoe said the strong results “offer continued proof of the success of our Consumer Direct Acceleration strategy.” He added: “Fueled by compelling product innovation, deep relationships with consumers and a digital advantage that fuels brand momentum, our proven playbook allows us to navigate volatility as we create value and drive long-term growth.”

In China, Nike said revenues as reported fell 8% but rose 1% on a currency-neutral basis despite challenges in December after the country’s shift on COVID-19 policies. 

Gross margin decreased 330 basis points to 43.3%, largely because of discounting to sell inventory, higher product input costs, and unfavorable currency changes. Some of this was offset by strategic pricing actions, Nike said. Selling and administrative expenses rose 15% to $4B.

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