By Aayush Khanna
EaseMyTrip.com, a prominent online travel platform, has officially announced its strategic collaboration as the principal sponsor for UP Yoddhas, the Pro Kabaddi League franchise owned by the GMR Group representing Uttar Pradesh. This significant partnership marks EaseMyTrip's foray into kabaddi, showcasing the brand's commitment to supporting a diverse range of sports.
Owned by the GMR Group, UP Yoddhas entered the Pro Kabaddi League in 2017 and has consistently impressed fans with their dynamic and result-oriented gameplay. The team has built a reputation as one of the most consistent performers in the league, making it to the playoffs every season. In the current season, UP Yoddhas have started strongly, securing a resounding 30-point win over Gujarat Giants and are set to face Telugu Titans in their upcoming clash on December 9, 2023.
Nishant Pitti, CEO and Co-Founder of Easy Trip Planners Ltd (NS: EASM ), expressed his excitement about the collaboration, stating that kabaddi holds a significant place in India's cultural heritage. He emphasized that EaseMyTrip is honored to align with UP Yoddhas, and the collaboration reflects their dedication to supporting sports diversity. EaseMyTrip's logo will prominently feature on UP Yoddhas' jerseys as principal sponsors, symbolizing the brand's endorsement of the team's quest for success in the Pro Kabaddi league.
In addition to adorning UP Yoddhas' jerseys, the recognizable EaseMyTrip logo will also be displayed on other significant match and tournament-related merchandise associated with the team. The collaboration signifies EaseMyTrip's commitment to contributing to the thriving landscape of kabaddi in India.
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