ASCI Crypto Guidelines Trespassed by Social Influencers

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ASCI Crypto Guidelines Trespassed by Social Influencers
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  • ASCI received 453 complaints out of which 419 were confirmed as violating regulations.
  • There are two sets of regulations that primarily focus on the ads and promotion of crypto.

The Advertising Standards Council of India (ASCI) has received nearly 500 complaints about violating the regulations according to the proposed standards. The number of complaints accounts for 453 out of which 419 were confirmed violating.

The recent advertisers and influencers have produced contact majorly on crypto or digital assets. But when looking into the knowledge on the topic not everyone is well versed. The CEO of ASCI, Manisha Kapoor exhibits the concern that advertisers are promoting a false image about crypto.

Manisha, CEO of ASCI states:

“Some influencers talk so confidently about crypto without fully understanding it. It does create an impression that it is safe, it’s fine and a cool thing.”

Regulation Crypto Ads

There are two pairs of regulations concerning crypto ads in India, first one in focus is to supervise the marketing and advertising operations of the influencers. This policy came into force by June 2021.

The second regulation came into action by this April, which is to oversee the promotion of cryptocurrency, crypto exchange, and byproducts in blockchain technology. Last month, the Securities and Exchange Board of India (SEBI) issued a ban on the inclusion of celebrities from the entertainment field in the promotion of crypto components.

Being a self-regulatory body in India, ASCI can take any legal action against those who violate the rules. Instead, it will publicize the identity of the violators and forward the complaints to the respective bodies who are authorized to take legal measures.

ASCI’s CEO indicates:

“This is in violation of our guidelines. We will escalate it to the government in case of no compliance.”

The limelight is now placed on the social influencer as they promote and provide cryptos without mentioning the dark side. Ads often don’t consider any disclaimer or disclosure. 

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