Bernstein raises Adidas stock rating, sets EUR300 target

EditorLina Guerrero
Published 07-01-2025, 12:26 am
© Reuters.

On Monday, Bernstein analysts upgraded Adidas AG (ETR:ADSGN) (ADS:GR) (OTC: ADDYY) stock from 'Market Perform' to 'Outperform', setting a new price target of EUR300.00. The upgrade comes after a period of stagnation for the sportswear giant, with the stock price remaining unchanged for the past eight months. With a current market capitalization of $44.4 billion and a 27% return over the past year, Adidas (OTC:ADDYY) has shown resilience despite market challenges. According to InvestingPro data, the company currently trades above its Fair Value, reflecting strong market confidence.

The decision to upgrade the rating is based on extensive research conducted by Bernstein, including franchise analysis, channel checks, and consumer feedback. These investigations have led analysts to believe that Adidas is poised to sustain its growth trajectory into 2024, following a challenging period marked by significant market share losses over the past five years. The company maintains a strong financial position with a moderate debt level and healthy current ratio of 1.32, as revealed by InvestingPro analysis, which offers 12 additional key insights about Adidas's financial health.

Bernstein's analysis indicates that Adidas's growth is not only back on track but also expected to accelerate, projecting an impressive 70% earnings per share (EPS) compound annual growth rate (CAGR) over the next two years. This optimistic outlook is grounded in the positive signals received from various market and consumer insights.

The upgrade reflects a confidence in Adidas's management team and their ability to maintain the current momentum. This endorsement by Bernstein could potentially influence investor sentiment and the future performance of Adidas stock in the market.

Adidas AG's stock upgrade to 'Outperform' by Bernstein and the substantial price target of EUR300.00 signal a turning point for the company, suggesting a potential upswing in its financial performance and stock valuation in the coming years.

In other recent news, Adidas AG's financial performance has been a subject of interest. The company reported a 10% currency-neutral sales growth and a significant 50% increase in EBIT to €598 million during its Q3 2024 earnings call. The growth was witnessed across various regions including Europe, Asia, and Latin America. Adidas also reported a 15% increase in direct-to-consumer sales and a 25% growth in e-commerce, excluding YEEZY.

The company is currently under investigation by the European Union for alleged tax irregularities amounting to €1.1 billion. Despite this, Adidas does not anticipate a significant financial impact from the matter. The probe is examining the company's adherence to customs and tax regulations related to the import of goods into Germany.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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