Airtel introduces new prepaid plans with streaming perks to compete in India's telecom market

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Airtel introduces new prepaid plans with streaming perks to compete in India's telecom market
Credit: © Reuters.

NEW DELHI - Airtel (NS: BRTI ) has launched new prepaid plans that include subscriptions to popular streaming services, stepping up competition in India's fast-evolving telecom sector.

The company announced today an Rs. 869 prepaid plan which offers a Disney+ Hotstar subscription and unlimited 5G data for 84 days. This plan also encompasses unlimited voice calls, SMSes, a RewardsMini membership, Apollo Circle benefits, free Hellotunes service, and Wynk Music access.

The introduction of these plans comes as Airtel continues its nationwide deployment of an advanced 5G network. In an effort to attract customers seeking both connectivity and entertainment, Airtel has also rolled out a Rs. 1,499 option that includes Netflix (NASDAQ: NFLX ) Basic and unlimited 5G data for the same three-month period.

Airtel's strategic move is seen as a direct challenge to Jio, which also offers entertainment-bundled plans. Jio's comparable three-month Disney+ Hotstar bundle is priced at Rs. 899 and includes additional features like cloud storage through JioCloud. For customers looking for longer-term options, Jio has a yearly plan set at Rs. 3,178 that provides extended streaming access.

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