Aditya Birla Flagship Firm Forays into Paint Industry, Test Launches ‘Sparkle’

  • Investing.com
Aditya Birla Flagship Firm Forays into Paint Industry, Test Launches ‘Sparkle’
Credit: © Reuters.

By Malvika Gurung

By Investing.com -- The flagship company of the global conglomerate Aditya Birla Group, Grasim Industries (NS: GRAS ) forays into the Indian painting industry, launching the beta-testing of its painting services under the brand name ‘Sparkle’.

Currently, the test launch has been rolled out only in Mumbai, Pune and Bengaluru, and the services will only be available to the staff of the Aditya Birla Group, and their friends and family.

At present, Grasim Industries does not have its own manufacturing unit for the Sparkle paint services and is, in turn, making use of paint products procured from authorized dealers of respective paint companies.

For this, an in-house team of designers, paint and colour experts as well as product specialists have been set up by the company, with each project being supervised by a dedicated project-in-charge.

As per a Jefferies report, Grasim gears up to commission its very first paint capacity by March 2024 and looks forward to becoming India’s second-largest paint company, while JSW Paints expects to capture around 10% market share in the Indian paint sector by the financial year 2025-26.

Also, over the next two to three years, the paint industry is expected to add nearly 2.4 million kL capacity in India, which represents almost 25% of the current industry capacity. Grasim is pegged to make up almost 50% of the total outlay, which would be approximately Rs 220 billion.

Add Chart to Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Drop an image here or Supported formats: *.jpg, *.png, *.gif up to 5mb

Error: File type not supported

Drop an image here or

100
Please try another search

Related Articles