Aditya Birla Flagship Firm Forays into Paint Industry, Test Launches ‘Sparkle’

Aditya Birla Flagship Firm Forays into Paint Industry, Test Launches ‘Sparkle’
Credit: © Reuters.

By Malvika Gurung

By -- The flagship company of the global conglomerate Aditya Birla Group, Grasim Industries (NS: GRAS ) forays into the Indian painting industry, launching the beta-testing of its painting services under the brand name ‘Sparkle’.

Currently, the test launch has been rolled out only in Mumbai, Pune and Bengaluru, and the services will only be available to the staff of the Aditya Birla Group, and their friends and family.

At present, Grasim Industries does not have its own manufacturing unit for the Sparkle paint services and is, in turn, making use of paint products procured from authorized dealers of respective paint companies.

For this, an in-house team of designers, paint and colour experts as well as product specialists have been set up by the company, with each project being supervised by a dedicated project-in-charge.

As per a Jefferies report, Grasim gears up to commission its very first paint capacity by March 2024 and looks forward to becoming India’s second-largest paint company, while JSW Paints expects to capture around 10% market share in the Indian paint sector by the financial year 2025-26.

Also, over the next two to three years, the paint industry is expected to add nearly 2.4 million kL capacity in India, which represents almost 25% of the current industry capacity. Grasim is pegged to make up almost 50% of the total outlay, which would be approximately Rs 220 billion.

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